About this Event
The adoption of digital technology by consumers young and old cannot be denied. The influence that these technologies have on purchase decisions is undeniable. Unfortunately, most small businesses are not set-up up for success within the digital channels. The small business owner may have set-up a website (years ago), created a Facebook page (but hasn't posted for months) making these channels the offline equivalent of a store sign that has faded and burnt out providing a limited attraction for existing or new customers.
This webinar is focused on raising awareness of the opportunities within all of the digital channels that are available to better engage with existing customers/prospects, generate qualified leads, reduce marketing costs, and increase sales.
In this session, you will learn how to:
- Attendees will walk away with a better understanding of how all the digital channels influence the gravitational pull towards their website regardless of the channel or device the customer chooses.
- If you don’t have a website, this should be a wake-up call.
- If you have a website and it is dated and you are not doing any of the support efforts around it, then this should encourage a pause to reflect and gain a better understanding of what is required and how you can take advantage of these channels.