In the past few weeks, corporations have been facing mounting pressures to stop advertising on Facebook as a protest against the company’s complicity in promoting racism, violence, and misinformation. This has resulted in leading brands like Ben & Jerry’s, North Face, Patagonia, Eddie Bauer and Unilever boycotting Facebook, citing the platform’s consistent practice of amplifying hateful and racist content. They also take issue with Facebook’s wanton promotion of far-right propaganda, exemplified by their decision to designate Breitbart News as a “trusted source.” Canadian brands Lululemon, MEC and Arc'teryx have also joined the boycott. Meanwhile, our government plans to host its virtual Canada Day celebrations on the platform. Canada Day celebrates Canadian unity. Facebook, which profits from division, hatred, and racism, is no place for this important celebration. FRIENDS invites Canadians to live up to our values as a nation by calling on Ottawa to pull all virtual Canada Day celebrations from Facebook.