January 30
Saturday, January 30, 2021 Mississauga Office Supplies & Toys
Selling Through Storytelling: Why Content Strategy Matters for Connecting with Your Customers

Join It's Erin Trafford digital content strategist, as she guides us through her tried and true exercises for selling through story and learn to use your content to better understand your Ideal Customer. Identify key stories in order to impact your sales and revenue, learn how to make content more appealing to today’s savvy digital consumer, and pick-up actionable tips for what to do to activate your sales without feeling ‘salesy’.
In this session, you will learn how to:
• Tips from the newsroom: Types of stories to tell your customer
• Listen and learn: Tips for gaining customer insights through your content
• Map it out: Content funnel basics
    • Information pageLink of the page
    • Location(s) Staples Canada
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